Tools for Event Planners
This year is the 10-year anniversary of National Adoption Day! Here you will find tips for planning a National Adoption Day event in your community, involving your local government, and working with the media, as well as template materials and branding tools to help make your National Adoption Day celebration a success.

Remember, please register your event to let others know about your celebration. By registering your event, you are eligible to receive a free stuffed bunny from Nestle for each child adopted at your event. In addition, you can purchase National Adoption Day themed merchandise such as banners, balloons, mugs, pens, etc. for your event.

Getting Organized
Planning and organization is key to the success of your National Adoption Day events. For great ideas and action steps for who should be doing what when, check out the How You Can Begin Planning Tips and National Adoption Day Planning Timeline for Success.

Involving Your Community
Encourage local businesses, faith organizations and other community organizations to become involved by inviting them to attend your local events and/or donate materials or staff time.
Invitation Letter (Template)
Confirmation of Participation Letter (Template)
Donation Letter (Template)
Sample Phone Script for Business Outreach (PDF)
Thank You Letter (Template)

Involving Your Local Government
Don’t forget to ask your Governor, state legislators and local mayor to show their support by issuing a proclamation to recognize National Adoption Day. It’s easy. Below are standard letters to gain their participation.
Governor Proclamation (Template)
State Legislator Proclamation (Template)
Mayoral Proclamation (Template)

Working with the Media
Spreading awareness of National Adoption Day through positive media coverage is vital to the success and growth of the event. The Guide to Working with the Media is your how-to resource to successfully work with your local media.
News Advisory (Template)
News Release (Template)
Letter-to-Editor (Template)
Community Calendar Listing (Template)
Drop-In Article (Template)
Public Service Announcement (Template)
Event Agenda (Template)

Utilizing Spokespeople
Adoption can change a family’s life. For a family, sharing their inspiring and positive experience of adopting a child is a powerful way to help people understand the life changing experience of foster care adoption. To attract both the media and potential adoptive parents to your event and/or to cover the issue, find a variety of family and community spokespeople to speak at your event.
Finding Family Spokespeople (PDF)
Helpful Hints for Spokespeople (PDF)
Personal Release Form (Template)
Certificate of Family Membership With Logo (PDF)
Certificate of Family Membership Without Logo (Template)

Technical Assistance PowerPoint
In two short PowerPoint presentations, these slides run through the basics of involving local businesses, event planning, and media outreach leading up to and around your National Adoption Day event.
Business Basics
Event Planning & Media Outreach

Logos
These logos may be used on event materials and other pieces for your National Adoption Day activities. You can change the size of these logos; however, the dimensions, coloring and shading may not be altered. User tip: To keep dimensions locked, hold down “Shift” when you click and drag on the logo to change the size.
Color Logo (EPS)
Color Logo (JPEG Zipped)
Black & White Logo (EPS)
Black & White Logo (JPEG Zipped)

Web Site Tools
Placing a National Adoption Day Web banner on your Web site is a great way to share the news with your organization or community. Please link to www.nationaladoptionday.org.
National Adoption Day Web Banner With Date (JPEG Zipped)
National Adoption Day Web Banner Without Date (JPEG Zipped)

Additional Branded Resources
Announcement Cards (PDF)
Banner (PDF)
Certificate of Family Membership with Logo (PDF)
Flier (PDF)
Podium Sign (PDF)
Poster (PDF)

Fact Sheets
National Adoption Day 10-Year Anniversary (PDF)
About National Adoption Day (PDF)
Foster Care Adoption: Facts and Figures (PDF)
Myths & Facts About Adoption (PDF)

To find out additional ways to support National Adoption Day, check out our Toolkits.

National Adoption Day Audio News Release